The right fit
Marketing teams blocked by engineering queues for content updates that should be self-service
Engineering teams whose performance and security posture is compromised by a monolithic CMS
Organizations managing content across multiple sites, regions, or brands from one platform
Businesses migrating from legacy CMS platforms to a modern architecture
Scope of work
Our process
Content Audit
Inventory of existing content, current CMS capabilities, editorial workflows, and the gaps between what marketing needs and what the current system provides.
Architecture Design
Content model design — the types, fields, and relationships that will structure your content — before any platform is configured. A well-designed content model is the difference between a CMS that scales and one that becomes a mess.
Platform Configuration
CMS platform configured according to the content model. Editorial interfaces, role definitions, and workflow steps set up for the actual people who will use them.
Frontend Integration
Next.js or existing frontend connected to the CMS via API, with rendering strategy — static, incremental, or dynamic — matched to how frequently each content type changes.
Migration and Training
Content migrated from the existing system with URL mapping and redirect configuration to protect SEO equity. Editorial team training before launch so they can use the new system independently.
Technology stack
Outcomes
Marketing teams publishing content without an engineering ticket for every change
Page performance that meets Core Web Vitals thresholds — not despite the CMS, because of the architecture
Content that is structured consistently enough to be displayed, searched, and syndicated programmatically
Multi-language and multi-site coverage without duplicate editorial effort
SEO equity from the existing site preserved through migration rather than lost
Frequently asked
Should we use a hosted headless CMS or self-host?
Hosted services like Contentful or Sanity are faster to set up and eliminate infrastructure management. Self-hosted options like Strapi give you data ownership and no per-user licensing cost. The right choice depends on your data requirements, team size, and cost sensitivity.
Can we keep our existing WordPress site and add a headless layer?
Yes. WordPress as a headless backend — using WordPress for content management and a Next.js frontend for delivery — is a viable architecture that retains the editorial experience while improving performance and security.
How do you handle SEO during a CMS migration?
URL mapping and 301 redirect configuration for every URL that changes, structured data implementation from launch, sitemap generation, and a pre-launch crawl to verify redirect coverage. SEO equity loss during migration is avoidable with the right process.
What is the difference between static generation and incremental static regeneration?
Static generation builds every page at deploy time. Incremental static regeneration rebuilds individual pages in the background when content changes, without a full site rebuild. For content sites, ISR means editorial updates appear within minutes without engineering involvement.